Agent Bulletin – Lavalier Personal Jewelry Insurance


DATE- May 10, 2017

Berkley Asset Protection launches new brand identity

Berkley Asset Protection is unveiling its new corporate identity as part of a corporate-wide brand refresh by its parent company, W.R. Berkley Companies.

Berkley Asset Protection’s new logo, a faceted shield, is a symbol our strength and protection, and it represents the high-value industries we serve, including jewelry, fine arts, galleries and museums.

“The iconic shield logo depicts the depth and complexity of our underwriting process and the safety and security we want our brokers and agents to experience in all interactions they and their clients have with Berkley Asset Protection,” Dowd explained. “We want Berkley to be synonymous with insurance.”

We will send you an email with the new logo, website and brand usage guidelines in the coming weeks.

Berkley Asset Protection is the fastest-growing insurer of jewelers block and fine arts insurance, serving clients in the United States and internationally.

*Berkley Asset Protection, headquartered in New York City, is an operating unit of W. R. Berkley Corporation, one of the nation’s premier commercial lines property casualty insurance providers in the United States and worldwide. Berkley National Insurance Company, headquartered in Naperville, IL, also is a unit of W.R. Berkley Corporation.